Before I cast the first stone I have to say I have been guilty of building up hype for a project before it's finished and this rant is NOT aimed at anyone in particular...
I have stopped "promoting" unfinished projects until I can see how they turn out. Now every now and again I might post a behind the scenes photo or say something on social media about a fun, cool project I'm working on but I don't want to over promise anything any more.
I get it people are excited they are making a film, but please wait until its done to promote it. I have worked on projects where we were asked to share and promote and add a "buzz" about the film, but when it's released and it's horrible, or it doesn't get finished. and it makes me a liar.
There is a fine line of being excited and talking about your film and prematurely promoting your film. All I ask is at least wait until your have an edit and really look at it with a critical eye and then promote the hell out of it if you honestly like it. Like I said I have gotten caught up in the excitement of making a film, but I have learned just because it get's made doesn't mean it's good and I have plenty to prove that. If you make a bad film it's ok we are all learning if we were all awesome at making films we would all be in Hollywood. at least learn from your mistakes and make your next film better than your last. You're only as good as your last film, and I use that as motivation, I want my best film to be my last film and if it's not I really feel it.
That being said idknightfilms.net has a real cool, fun project in the works, that we are excited to share with the world. That's all I'm going to say about that.... We will promote it closer to release time after we are happy with the project... so stay tuned!
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